We take a deep dive into the net worth of “RickTok” influencer Becca Bloom.

Rebecca Ma, better known as Becca Bloom has earned the moniker of “queen of RichTok” — and it has all happened following her overnight virality. After joining TikTok earlier this year, within months, Bloom has amassed nearly 4.6 million followers on the platform and 2.6 million followers on Instagram. Her overnight success among a pool of influencers has been particularly due to her lavish lifestyle taking the center stage.

Taking wealth flex to new highs, Bloom recently tied the knot with software engineer David Pownall, and the ceremony was a spectacle, no less than a royal wedding. From her massive net worth to her business family and luxurious wedding, here is everything to know about Becca Bloom.

Amid the erratic spending patterns of millennials and Gen Z consumers, who unexpectedly gave the toy market a major boost amid the Labubu craze, legacy brands are enjoying their heyday thanks to influencers who are trading the quiet luxury aesthetic in exchange for bold displays of wealth. RichTok influencers have gained a fandom for documenting their opulent indulgences not through polished brand campaigns, but as genuine high-paying consumers.